Review Interactions Mean A lot More Than You Think

Few will argue that reviews are important to a company. Many consumers base their decision on what others say. With so much competition in self-storage, it is important to minimize the negative mindset people will have about your company.

Before I show up to talk to any self-storage owner or manager, the first thing I do is read their reviews to see what people are saying about them and how the company responded. This immediately tells me if they are being proactive and see reviews for their importance. All too often, they don't. Some places do not even fill out the basic information! I know for a fact that the facility is not that busy!

Most places will have an average appearance on review sites such as Yelp or Google. It will appear that they updated their page to cover the basic information and images at one point or another. The problem is that it is not updated regularly.

If the facility has undergone any type of renovation, added featu